The Future of Economic Development Through Digital Marketing

Posted on Friday, October 16, 2015 by GROW Licking County

The saying that "we are in the information age" is a somewhat tired phrase, but with each minute, it becomes truer and truer. As economic development professionals, our marketing efforts are becoming wrapped up in email, digital file-exchanges, and social media more and more. The necessity to understand how best to harness the power of social media and the internet to foster economic development is at a critical juncture.

To address this ever-developing trend, The International Economic Development Council is hosting a webinar series focused on digital marketing and internet strategies. This series is going beyond Facebook and Twitter to discuss specific ways to improve how search engines see and rank your website, how to understand and utilize the data generated by your web presences, and other essential topics regarding internet marketing for economic development.

Below is a list of the 6 webinars in the series:

  • October 27th: What You Need to Know About Digital Lead Generation

  • November 3rd: Get Google's Attention

  • November 10th: Optimizing Social Media

  • November 17th: Analytics & Metrics to Become a Marketing Leader

  • November 24th: Using Big Data to Tell the Right Story

  • December 1st: Getting More from International Marketing

 Register to view just one or all 6 presentations. For more in-depth descriptions of each presentation including bios of guest speakers, and for registration information Click Here

GROW Licking County learned about this opportunity through social media and web-browsing. Technology has an undeniable influence on everything we do from our basic, daily routines to the nitty-gritty of economic development. We hope you find this information useful and and look forward to connecting our readers to more opportunities such as this in the future.


GROW Licking County     

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